Addressing an audience: Kevin Daley

           The perfect capstone to any communications major’s senior year should be having the privilege to listen to Kevin Daley’s presentation on how to address an audience. Daley visited Radford during Communications Week last Tuesday and his speech was nothing short of inspirational and informative. As the former Vice President of the J. Walter Thompson agency, he has given many speeches and presentations in front of hundreds of people and always keeps in mind that “speaking is about impacting the mind of the listener”.

            Having stage fright when speaking to a large crowd is no rare phobia. In fact, Daley said, “41% of people are scared of speaking in public”. But scared or not, it is important to keep a level head with the tips Daley gave because “if they don’t buy you, they don’t buy your message”. Body language is everything; the eyes should be scanning the audience without focusing, as the eye is the only part connected to the brain stem. Also, a bad stance can throw off the whole presentation and distract listeners from paying attention to your words and instead wondering why you look so uncomfortable.

            Daley divided the impact of a presentation into 3 different sections: how you look is 55%, how you sound is 38% and what you actually say is only 7%. His best advice? Talk louder! “You may feel like you’re too loud but the audience doesn’t think so”.

            His advice on creating a resume provided some comedic relief as he told stories about how he put flying off aircraft carriers and tightrope walking as hobbies, merely to start conversation. “Sell yourself,” said Daley, “let them know what you’re most proud of”.

            Whether publicly speaking or making your resume come to life, Daley made sure all listeners left with the same message: Be you, be confident and make an impact.


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